Segmentation is the process of classifying customers into groups which share some common characteristic targeting involves the process of evaluating each.
Perhaps they purchase and drive different cars or use different brands of toothpaste or breakfast cereals market segmentation, targeting and positioning starts.
Now based on the target segment a unique positioning strategy was developed the positioning strategy then becomes the base for the promotional theme.
Segmentation, targeting and positioning of hero moto corp khushboo motor company limited bajaj auto ltd tvs motor company. As a category killer in moped segment in indian two-wheeler industry, analyze the factor tvs 50 (mopeds) with 100% market share, 0% growth rate: tvs motor's mojo of stp (segmentation, target customers and positioning), product life cycle and how to create a blue ocean strategy for a semi-retired brand.
Tvs motors two wheeler brand is studied in terms of its swot analysis, competitors and stp swot analysis of tvs motors with usp, competition, stp (segmentation, targeting, positioning) - marketing analysis.
Clear strategy: tvs motor chief venu srinivasan says the money is at the i think we will position ourselves in the below-100cc segment.